AMD / INTRODUCING THE RADEON R9 FURY X
A complex product. A clear story.
Behind the technology are people with an idea worth explaining.
Live-action product launch film
The story
Complex technology still has a human story. This launch film introduces AMD’s Radeon R9 Fury X and Fiji architecture through the engineers and product leaders behind it. Their voices, alongside detailed product imagery, make High Bandwidth Memory and a new graphics architecture easier to understand without losing the technical substance.
PRODUCTION & CREDITS
Direction, cinematography, and editing by Jay Klein. Produced by Jay Klein Creative.